YUME YUME × ADSB Andersson Bell

APRIL 14, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

Blending the innovative spirit of Dutch-based footwear brand YUME YUME with the bold, eclectic vision of Korean label ADSB Andersson Bell, this new capsule collection offers a striking reinterpretation of Western-inspired footwear. Featuring three standout silhouettes, the collaboration fuses YUME YUME’s signature oversized designs with Andersson Bell’s love for intricate detail and subversive styling. From the reimagined Tyre Slide with woven laces and platform sole, to the hand-stitched Fisherman Boot Low, and the saddle-inspired Camp Shoe Mid, every piece reflects a seamless collision of modern minimalism and rugged Western nostalgia.

The campaign, brought to life by 3D artist Sammy Hoever, further amplifies the futuristic tone of the collection. Alien-like digital models stand boldly against arid desert backdrops, surrounded by abstract shapes that challenge the boundaries of fashion storytelling. These surreal visuals not only elevate the footwear but also speak to the avant-garde DNA of both brands, making the YUME YUME × ADSB Andersson Bell collaboration a bold step into the future of design.

Available at the ADSB Andersson Bell store in Seoul, anderssonbell.com and yumeyume.eu.