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Ying Kong Spring/Summer 2024 Campaign

The New York-based designer Ying Kong sparks conversations about current social issues in each season. Her approach to design is rooted in the integration
of artistry and wearability under the consideration of quality, authenticity, and functionality rooted in an engineering mindset. The brand Spring/Summer 2024 collection titled “Literally Me? Workaholic”, plays with archetypes of formal wear, juxtaposing them with outdoor and casual attire details, elevating functionality through engineered details, and revealing the tactics to revolutionize the stereotypes and rules in a playful and humorous way.

FASHION DESIGN & CREATIVE DIRECTION YING KONG
PHOTOGRAPHY ALES COSTANTINO
MODELS ACE, MALACHI, NATHAN
HAIR ACE
MAKE-UP TABITHA
SPECIAL THANKS PIPENCO LORENA

Ying Kong Spring/Summer 2024 Campaign

The New York-based designer Ying Kong sparks conversations about current social issues in each season. Her approach to design is rooted in the integration of artistry and wearability under the consideration of quality, authenticity, and functionality rooted in an engineering mindset. The brand Spring/Summer 2024 collection titled “Literally Me? Workaholic”, plays with archetypes of formal wear, juxtaposing them with outdoor and casual attire details, elevating functionality through engineered details, and revealing the tactics to revolutionize the stereotypes and rules in a playful and humorous way.

FASHION DESIGN & CREATIVE DIRECTION YING KONG
PHOTOGRAPHY ALES COSTANTINO
MODELS ACE, MALACHI, NATHAN
HAIR ACE
MAKE-UP TABITHA
SPECIAL THANKS PIPENCO LORENA