VIU for Art Basel: A Curated Vision of Seeing

JUNE 25, 2026 → WORDS ADRIÁN GOMIS EXPÓSITO

In an age of endless images and fleeting attention, VIU and Art Basel propose a different perspective: seeing is a decision. Built on this shared philosophy, VIU for Art Basel introduces Curated Vision, a collaboration that celebrates intentionality over excess and relevance over quantity. Bringing together one of the world's leading platforms for modern and contemporary art and the Swiss eyewear brand renowned for its minimalist approach to design, the collection translates the act of curation into a wearable object.

The collection comprises two distinctive frames: ART BASEL I, a slim, elongated silhouette defined by its progressive and dynamic character, and ART BASEL II, a precise, rounded shape inspired by creative and intellectual eyewear icons. Subtle gradients and transparent layers add emotional depth to both models, which are designed for those who see design as a form of expression and consciously choose what deserves their attention.

Crafted in Northern Italy from Eastman Acetate Renew, with frames made of up to 96% more sustainable components and completed through more than 80 handcrafted steps, the collection also includes a custom case produced in Europe from recycled PU leather. 

Available in all VIU stores and online, VIU for Art Basel is more than an eyewear collection; it is an invitation to see what matters.