SICKY

Tressless

We find ourselves in a time when more and more inclusive movements can be seen and felt. Movements that question beauty ideals and take action against discrimination based on appearance. Paradoxically, however, the numbers of cosmetic surgeries continue to rise. The market for hair transplants is also booming. More and more people are undergoing painful, expensive procedures that are becoming increasingly normalized.

Hair loss is a natural, often uncontrollable process that affects an enormous number of people - whether due to age, stress, or illness. Nevertheless, it continues to be associated with negative connotations such as aging, loss, and deficiency, causing many affected individuals to feel self-conscious. Yet history shows: what was once considered a flaw - freckles, tooth gaps, vitiligo - can become a beauty mark. Hair loss also holds this potential. The two designers Jennifer Anger and Davidè Iozzo are convinced: instead of hiding, treating, or being ashamed of hair loss, it should be celebrated and used as a marker of individuality.

The goal of Tressless is to go far beyond other awareness campaigns. Instead of merely promoting acceptance with phrases like “You are beautiful just as you are”, they wanted to create genuine desire for hair loss with their project. In their team of over 50 creatives, they deliberately ensured a mix of models: people experiencing hair loss worked alongside those who styled unconventional hairstyles. This way, the topic doesn’t remain trapped within a marginalized group but can benefit from broader adaptation - allowing a real countermovement to emerge. A movement that more people can identify with and be inspired by to view their specific hair situation not as a deficiency, but as an opportunity to be individual. To play with their hair situation and develop the desire to stand up for who they are.

Only through the wide visibility of these new aesthetics and their increasing establishment in our visual culture can the movement sustainably gain strength. Only then can a transformation of associations take place. A shift that feels both contemporary and necessary.

CONCEPT JENNIFER ANGER, DAVIDÈ IOZZO
PRODUCTION & ART DIRECTION JENNIFER ANGER, DAVIDÈ IOZZO
PHOTOGRAPHY JOHANNA BOMMER
STYLING LAUREN ISABEL, LEONARDO ANIC, LISA ROGGER
TALENTS LUA BRÖNNIMANN, MIKE UTIGER, NICK MAISSEN
HEAD OF HAIR DESIGN DARIA LÄTT
HAIR PEDJA KRSMANOVI Ć, SOFIIA MYKHAILENKO
MAKE-UP JASMIN BÄRLOCHER, SARA TAIANA
NAILS LIA SANDOR
HAIR STUDIO INTERMEDIARY GIULIANO DI MARCO
SPECIAL THANKS SPAZE HAIRSTUDIO

Tressless