Telekom Electronic Beats, the music and culture programme, celebrates the “Summer of Joy” with its latest campaign. With this claim, Electronic Beats reflects back on the beginnings of nightlife and rave culture and connects them with the wishes, hopes and prospects of today’s youth - a generation that radiates a greater sense of responsibility and ecological consciousness than any that preceded it. The Kick Off event in Vienna invited young people, ravers and culture enthusiasts to the USUS am Wasser in the so called Donaustadt and ushered in the hottest season of the year with a no less hot line up: Jayda G, Fiona Zanetti b2b Wolfram as well as the Viennese collectives Grüß Dich Bussi Bussi Club and Kein Sonntag ohne Techno Soundsystem. Once again, Electronic Beats is building an important bridge between the local and international music scene.

This collaboration unerringly hits the mark: Jayda G, the headliner of the “Summer of Joy” series, embodies as an artist the combination of artistic skill, talent and a sense of social responsibility like no other. The Grammy-nominated dancefloor connoisseur studied ecology and biology, wrote her thesis on “environmental toxicology” and uses samples with nature and animal sounds in her music.

But this launch also continued the underlying idea visually: the dance-savvy audience was allowed to inhale a touch of life-affirming solar punk futurism, a mirrored DJ booth in a floating environment. Whether it was the slight swell or the audience’s dance moves that made the stage shake is left to interpretation.

Electronic Beats delivers it all with the “Summer Of Joy”, Jayda G, Fiona and Wolfram sets.: funky vibes, technical perfection, visual fireworks and an aesthetically charged atmosphere that is about more than just party and excess.

Check out the following events here!