PHOTOGRAPHY PHILIP MESSMANN
Tekla and Jacquemus launch homeware and sleepwear collection
NOVEMBER 30, 2022 → WORDS ADRIÁN GOMIS EXPÓSITO
Copenhagen-based homeware brand Tekla and French fashion house Jacquemus unite their unique visions, values, and outstanding aesthetics to present a lovely homeware and sleepwear collection. Combining Jacquemus’s playfulness with Tekla’s classic pieces, the shared values of both brands are conveyed in this collection through outstanding items and designs.
“This collaboration between our two brands came naturally and spontaneously. I have always dreamed of developing a bedding and homeware line, with Tekla it was the perfect match. I’m a great fan of the brand and I feel we share the same universe and inspirations”, shares Simon Porte Jacquemus.
Simon draws inspiration from his native Provence and the Mediterranean region, elements he integrates into the collection by using stripes boldly in a consistent color palette. The patterns are used across all the pieces from the collection: in percale bedding, a linen bedspread, terry towels, a bathrobe, classic poplin sleepwear, and sleepwear-inspired pieces including tops, shorts, a bra, and a bandana. To integrate the playful touch, the collection brings a lovers’ towel, which is large enough to fit two people, a strapless top inspired by men’s boxers, and a bathrobe with an exaggerated belt and button-through closure inspired by traditional sleep shirts. Functionality was not overlooked, as details like removable co-branded canvas tags are integrated into the pieces, following Tekla’s characteristic functional approach.
“Much like Tekla, Jacquemus represents a modern approach to luxury, one that’s inclusive and focused on beautiful pieces that are made to the highest standards”, states Charlie Hedin, Founder and Creative Director at Tekla.
Accompanying the launch of the collection, a mesmerizing campaign shot by Danish photographer and long-time Tekla collaborator Philip Messmann at Nonza beach in Corsica truly showcases how both brands combine their visual universes. The images echo Tekla’s own visual language and the striking settings Jacquemus is known for.
All pieces in this collection are crafted using Tekla’s high-quality, 100% organic cotton percale, poplin, and terry fabrics, and 100% French flax linen. Arriving just in time for the festive season, Tekla × Jacquemus homeware and sleepwear collection is available now exclusively at teklafabrics.com, jacquemus.com, and in-store at Jacquemus’s Avenue Montaigne location.
PHOTOGRAPHY PHILIP MESSMANN
Tekla and Jacquemus launch homeware and sleepwear collection
NOVEMBER 30, 2022 → WORDS ADRIÁN GOMIS EXPÓSITO
Copenhagen-based homeware brand Tekla and French fashion house Jacquemus unite their unique visions, values, and outstanding aesthetics to present a lovely homeware and sleepwear collection. Combining Jacquemus’s playfulness with Tekla’s classic pieces, the shared values of both brands are conveyed in this collection through outstanding items and designs.
“This collaboration between our two brands came naturally and spontaneously. I have always dreamed of developing a bedding and homeware line, with Tekla it was the perfect match. I’m a great fan of the brand and I feel we share the same universe and inspirations”, shares Simon Porte Jacquemus.
Simon draws inspiration from his native Provence and the Mediterranean region, elements he integrates into the collection by using stripes boldly in a consistent color palette. The patterns are used across all the pieces from the collection: in percale bedding, a linen bedspread, terry towels, a bathrobe, classic poplin sleepwear, and sleepwear-inspired pieces including tops, shorts, a bra, and a bandana. To integrate the playful touch, the collection brings a lovers’ towel, which is large enough to fit two people, a strapless top inspired by men’s boxers, and a bathrobe with an exaggerated belt and button-through closure inspired by traditional sleep shirts. Functionality was not overlooked, as details like removable co-branded canvas tags are integrated into the pieces, following Tekla’s characteristic functional approach.
“Much like Tekla, Jacquemus represents a modern approach to luxury, one that’s inclusive and focused on beautiful pieces that are made to the highest standards”, states Charlie Hedin, Founder and Creative Director at Tekla.
Accompanying the launch of the collection, a mesmerizing campaign shot by Danish photographer and long-time Tekla collaborator Philip Messmann at Nonza beach in Corsica truly showcases how both brands combine their visual universes. The images echo Tekla’s own visual language and the striking settings Jacquemus is known for.
All pieces in this collection are crafted using Tekla’s high-quality, 100% organic cotton percale, poplin, and terry fabrics, and 100% French flax linen. Arriving just in time for the festive season, Tekla × Jacquemus homeware and sleepwear collection is available now exclusively at teklafabrics.com, jacquemus.com, and in-store at Jacquemus’s Avenue Montaigne location.