© HOMER BY FRANK OCEAN
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HOMER BY FRANK OCEAN
AUGUST 12, 2021 → WORDS RONALD KAHIHIKOLO
Frank Ocean 一 singer-songwriter, photographer, and overall genius and visionary 一 unveiled his luxury company, Homer, which had its opening on August 9th in the heart of New York City. Ocean is notorious for being lowkey 一 he’s mainstream without having to be under the constant surveillance of the public eye. Before his ambitious launch, he released his second LP, Blonde, just five years ago, and has sprinkled out singles here and there. More recently, he’s hosted parties in Queens and made an appearance in an ad campaign by Prada. Since then, he’s been moving on the low all the way up to now.
The core elements for the inspiration that erupts beneath the company springs from Oceans “heritage as a fantasy” as well as his “childhood obsessions.” The first collection embraces a variety of fine jewelry pieces and is accompanied by silk scarves that are emblazoned with a consistent pattern that comes in an assortment of vibrant colors. The pieces are available at the New York Jewelers Exchange 6 days out of the week, Monday through Saturday. Each piece is carefully crafted with laser-eyed precision, only using hand-painted enamel, recycled sterling silver, 18K gold, and American lab-grown diamonds.
The pieces are a marriage between pop and luxury 一 with prices that range from $395 to a whopping $1.9 million. “I didn’t want our work to be any less expensive than Cartier,” Ocean said. As of now, the luxury company is accepting appointments as well as walk-ins. The store itself was melded together through Ocean vision in collaboration with New York-based architects Nile Greenberg and Michael Abel.
In an exclusive interview with Financial Times, Ocean explained his reasoning behind naming the company Homer: “Homer is considered the father of history and history is meant to endure – the same as diamonds and gold 一 and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone.” Also,” because it’s five letters and the dotcom was available.”
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