Pop Trading Company has unveiled their magnum opus, a testament to their journey from a skate distributor to a cultural phenomenon deeply intertwined with Amsterdam’s vibrant skateboarding scene. More than just a brand, Pop is a feeling—an embodiment of Amsterdam skateboarding that transcends labels and stereotypes. The brand’s book is the coming-of-age story of a way of life, not just a label.

Rooted in community and driven by intuition, Pop Trading Company has carved its own path, defying traditional perceptions and reshaping the narrative of skate culture. Established in 2013 by founders Peter Kolks and Ric Van Rest, Pop Trading Company has seamlessly blended skateboarding heritage with contemporary men’s fashion. From humble beginnings as a distributor to global recognition, the brand’s evolution reflects its commitment to authenticity and community engagement. With collaborations ranging from Burberry to Converse, Pop continues to push boundaries while staying true to its roots, celebrating Amsterdam skateboarding through every stitch and thread. 

The limited run of their book, with only 500 copies, marks a milestone in their journey, inviting readers to delve deeper into the ethos of Pop Trading Company and the spirit of Amsterdam skate culture. It is now available through poptradingcompany.com and at FOAM.