PITRACO
“Contaminated beauty, the society's residue”

To use the term of waste, to question what trash really is, in this moment, the concepts that come into mind are beauty, ugliness, consumerism and the most intimates and personal damages that the society had created in myself. In this way, to provide different points of view, to make society think about the reality we're living in, and set aside every stereotype, prejudice and insecurities that, day by day, make you feel like a real waste. To laugh and mock everything that, untill this moment, have cutted my wings and it created us with a false personality, with the purpose of fitting it. I want to show that not everything that shines it's gold, that the ugly can also be beautiful, without having to accomplish those society's beauty standars and so, be able to eliminate prejudices.

PHOTOGRAPHY MANEL RAMÓN
DESIGN FRAN GARCÍA ALANÍS
CREATIVE DIRECTION MANEL RAMÓN, FRAN GARCÍA ALANÍS
FASHION FRAN GARCÍA ALANÍS, MAR GINER BOTELLA
MODEL DIEGO VALIENTE
HAIR & MAKE-UP MERITXELL POULAIN, BLANCA RUBIO
3D ARTIST JUAN LÓPEZ EGEA
SPECIAL THANKS DANIEL BAREA, ZAPATERIA TONY, KOOPERA