On Unveils the Cloud 6

MARCH 28, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

© ON

Swiss sportswear brand On has unveiled the Cloud 6, the latest evolution of its most recognizable and celebrated sneaker line. Renowned for its seamless style and exceptional comfort, the Cloud 6 refines the silhouette’s already-iconic look while elevating its feel, reinforcing On’s commitment to continuous innovation. Designed as the ultimate go-to sneaker, the Cloud 6 is crafted to seamlessly integrate into any wardrobe, making it an effortless choice for everyday wear.

© ON

For this highly anticipated launch, On has collaborated with a diverse lineup of global creatives who embody various aesthetics—from minimalist to maximalist, monochrome to vibrant—yet share a common perspective: the Cloud 6 is the unifying staple that ties their personal styles together. The campaign features Italian artist Inès Michelotto, London-based fashion designer Mamady Diana, Chinese musician Xiaoqiao, and Chinese artist and DJ Kai, each of whom showcases how the Cloud 6 is an instinctive, essential piece in their creative lives. Brought to life by a visionary team including director Mollie Mills, photographer James Pearson Howes, and stylist Edem Dossou, the campaign takes a playful look into the inner worlds of this new generation of Cloud 6 wearers. By using bedroom mirrors as a portal into their creative mindsets, the campaign highlights the effortless versatility of the Cloud 6—proving it to be the simplest, most intuitive style choice one can make.

The Cloud 6 is available at on.com and select retailers.