On and Bureau Borsche Release the New IKON Collection

NOVEMBER 13, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

When On and Bureau Borsche first joined forces, they hinted at something beyond collaboration: a shared curiosity about what happens when performancewear meets cultural expression. Now, with the launch of the new IKON Collection, that conversation deepens. The Swiss sportswear brand and the Munich-based design studio take the everyday uniform of the tracksuit and rebuild it from the inside out. Their approach rejects loud branding in favor of subtle form and structure, leaning into texture, movement, and precision. The result feels both futuristic and familiar, the kind of design that doesn’t shout, but lingers.

The accompanying campaign mirrors this ethos: raw, analogue, and quietly confident. Through handcrafted visuals and muted tones, the imagery amplifies the tactile essence of each piece, from the newly engineered IKON Waterproof Jacket to the Cargo Pack and Track Suit, rendered in black and baby blue. Even the Cloudflow 5 AD sneakers, reimagined in sync with Bureau Borsche’s palette, feel like extensions of the same narrative. The collection isn’t about speed or sport alone; it’s about identity in motion, the way design can move with you, not just around you.

Available November 20, 2025, the IKON Collection represents a refined evolution of what streetwear can be when stripped back to its essence.