Nike Releases Its First Neuroscience-Based Footwear

OCTOBER 27, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

Nike is redefining athletic performance with the debut of its first neuroscience-based footwear, the Nike Mind 001 and Mind 002. Designed to help athletes feel calm, focused, and grounded, the new silhouettes are the result of over a decade of research and innovation. Developed by Nike’s newly formed Mind Science Department, the shoes use underfoot sensory activation to stimulate key areas of the brain, helping athletes heighten awareness and regulate their mental state before and after competition.

Each model incorporates 22 independent foam nodes engineered to mimic the feeling of natural ground texture, enhancing sensory perception with every step. The Mind 001 mule offers effortless comfort for recovery moments, while the Mind 002 sneaker delivers anchored support for pre-performance focus. Together, they mark the launch of the Nike Mind platform, a groundbreaking integration of neuroscience, engineering, and design that introduces a new dimension to athletic innovation.

With athletes like Erling Haaland already praising the shoes for helping them find balance and focus, Nike Mind signals a shift from purely physical performance to holistic well-being, proving that the next frontier of sport isn’t just how fast you move, but how deeply you feel. 

The Mind 001 and Mind 002 will be available in January 2026 at nike.com and select stores.