New Balance Introduces The 204L

AUGUST 13, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

New Balance unveils the 204L, a sleek and understated lifestyle sneaker that blends design influences from the brand’s iconic ‘70s and 2000s running styles. Featuring a slim structure and tech-inspired textures, the 204L delivers a retro aesthetic reimagined for modern wear. 

The shoe’s distinctive details include a multi-piece premium suede upper with embossed overlays, screen-printed graphics, a double-stacked suede ‘N’ logo, and an outsole combining a 2000s-inspired strike path with a ‘70s-style tread pattern.

Debuted earlier this summer by global brand ambassador Rosalía in a high-fashion campaign, the 204L showcases its refined yet athletic style and versatile appeal. 

The model is available globally on newbalance.com and at select retailers.