New Amsterdam Surf Association introduces “The Tourist” collection for the Spring/Summer 2024 season, inspired by the surfside charm of Cornwall, UK. Collaborating with Orienteer Mapazine, New Amsterdam embarked on a surf-filled adventure, capturing the essence of tourist culture against the backdrop of retro seaside towns that embody stereotypical tourist vibes. 

From loose shirting to comfy suiting, the designs seamlessly transition from the boardroom to the beach, embodying the New Amsterdam lifestyle. Thematic tourist imagery adorns the pieces, paying homage to the city and the surf lifestyle.

At the heart of the collection are iconic oyster logo graphics, alongside photo prints capturing the essence of tourist culture, unifying the collection, and creating a cohesive narrative that celebrates the spirit of exploration and adventure. 

Whether exploring Amsterdam’s streets or hitting the waves along the coast, immerse yourself in the world of New Amsterdam Surf Association. Pack your bags, embrace the journey, and let the waves of adventure carry you away!