Natasha Zinko Spring Summer 2022
JULY 29, 2021 → WORDS RONALD KAHIHIKOLO
Natasha Zinko Spring-Summer 2022 collection takes ‘thinking outside of the box’ quite literally with looks that incorporate geometric shapes, neutral color hues, and amusing prints.
“Boxes have become common rubbish in our daily life. Whether it's daily deliveries from online retailers, kitsch unboxing videos flooding social media, or just the joy of discovering something in a package - the new collection is based on the last 18 months of life,” says Zinko. "After plunging into the frenzy of the household and looking for new ways to tap into naive creativity, I started designing the collection by playing around with placing cardboard boxes on my body, eventually reworking them into real clothes."
The “boxed” collection is imbued with boxy silhouettes that span from boxy shoulders, boxy trousers, boxy shirts, square-shaped hats, and square-shaped boots, and more. The loose-fitted collection also includes pajama-style pants and velour separates, which work harmoniously together to create a unisex ensemble of looks. However, this isn’t the first time boxes have been worn and this isn’t the first time that a designer took thinking outside of the box to literal heights. That being said, the collection is an extension of past moments in fashion and it’s comical in the most peculiar and chic way.
Zinko dived headfirst in this concept, she even stretched out the patterns, creating pixelated versions of her designs to add to an already voluminous look A Ukrainian tablecloth with flowers, middle fingers, and hearts adorn the fabrics of each piece, adding to the playfulness of it all. The collection also presents graphic sportswear, and denim, all of which are injected with the designer's prints and pinstripes. Zinko wanted to stress that everything comes with “modern crinolines,” which means that the pieces can also be worn with or without the boxes – when removed, the oversized shapes of the clothing fall with ease over the body, creating drama and irreverence.
“It was just a way for us to have fun, and also to show people ways of getting creative at home and doing it on their own. Last season, they were making our bandana dresses at home,” says the designer. The loose silhouettes contrast with corset bodices and micro-thin fabrics to accentuate the body beneath the boxes, creating an illusion that extends outside of the structures.
All in all, the collection is very kitsch and fresh, something we all needed as we slowly make our way back into the world.
Natasha Zinko Spring Summer 2022
JULY 29, 2021 → WORDS RONALD KAHIHIKOLO
Natasha Zinko Spring-Summer 2022 collection takes ‘thinking outside of the box’ quite literally with looks that incorporate geometric shapes, neutral color hues, and amusing prints.
“Boxes have become common rubbish in our daily life. Whether it's daily deliveries from online retailers, kitsch unboxing videos flooding social media, or just the joy of discovering something in a package - the new collection is based on the last 18 months of life,” says Zinko. "After plunging into the frenzy of the household and looking for new ways to tap into naive creativity, I started designing the collection by playing around with placing cardboard boxes on my body, eventually reworking them into real clothes."
The “boxed” collection is imbued with boxy silhouettes that span from boxy shoulders, boxy trousers, boxy shirts, square-shaped hats, and square-shaped boots, and more. The loose-fitted collection also includes pajama-style pants and velour separates, which work harmoniously together to create a unisex ensemble of looks. However, this isn’t the first time boxes have been worn and this isn’t the first time that a designer took thinking outside of the box to literal heights. That being said, the collection is an extension of past moments in fashion and it’s comical in the most peculiar and chic way.
Zinko dived headfirst in this concept, she even stretched out the patterns, creating pixelated versions of her designs to add to an already voluminous look A Ukrainian tablecloth with flowers, middle fingers, and hearts adorn the fabrics of each piece, adding to the playfulness of it all. The collection also presents graphic sportswear, and denim, all of which are injected with the designer's prints and pinstripes. Zinko wanted to stress that everything comes with “modern crinolines,” which means that the pieces can also be worn with or without the boxes – when removed, the oversized shapes of the clothing fall with ease over the body, creating drama and irreverence.
“It was just a way for us to have fun, and also to show people ways of getting creative at home and doing it on their own. Last season, they were making our bandana dresses at home,” says the designer. The loose silhouettes contrast with corset bodices and micro-thin fabrics to accentuate the body beneath the boxes, creating an illusion that extends outside of the structures.
All in all, the collection is very kitsch and fresh, something we all needed as we slowly make our way back into the world.