Max Mara Fall Winter 2021

FEBRUARY 26, 2021
WORDS JESÚS S FERRERA

Max Mara Fall Winter 2021 Ready-to-Wear collection, presented yesterday in the framework of Milan Fashion Week, was the celebration of its 70th anniversary. It was in 1951 when a young entrepreneur named Achille Maramotti founded the Italian house.

The set that housed the collection was a wide space with large windows overlooking nature. Light streamed intensely through these windows, and it was reflected in the models: the Max Mara army walked united and powerful. Max Mara is definitely a synonymous for excellence in women’s professional dressing and the rightful ascent of its customers to assume positions of professional powers.

The models looked modern and feminine, as the Max Mara women “is a self-made queen”. They define its aesthetic as a “Britannic style with an Italian accent”. And what a wonderful definition. “Authentic and sometimes eccentric, it’s been a recurring theme at Max Mara right from the start and it’s the backbone of this anniversary collection”.

The pieces presented were an absolute delight. Cashmere bombers, the classical and iconic teddy-bear coat, country-casual outerwear shapes rendered in alpaca and finished to be thornproof, quilted gilets and liners presented in camel hair, headscarves patterned and big sunglasses, among the lot.

This year, Max Mara’s anniversary celebration was not the usual. No crowds, no after-party, no drinks. But the collection was a real delight by itself. And especially, it was a reminder of what they’ve always stood for: presenting a powerful and successful women unafraid to rule the world.