Mason Garments: Rain Dance

APRIL 26, 2022 → WORDS ADRIÁN GOMIS EXPÓSITO

The high-end footwear label Mason Garments, developing and designing its products in Amsterdam and manufacturing them in Italy, presents a new campaign named Rain Dance to introduce us to the newest and incredible Spring/Summer 2022 limited designs. 

Originated as an ode to personal happiness and enlightenment, through this campaign the brand embodies a positive mindset after periods of uncertainty, taking the concept of conquering negativism and focusing on positivity to not let external factors dull our inner spark. The phrase “even under the rain, everyone can dance” sums up really well what this campaign is all about: positivity and joy at their fullest. 

“Turn tragedy into triumph by moving to the waves of life,” says Rendi Aditia, Creative Director of Mason Garments.

Following the brand’s determination to deliver the finest footwear, the new designs presented include a reinterpretation of the iconic designs Firenze and Genova as well as the introduction of a new silhouette named Bari. This new style is composed of a multi-paneled leather and nubuck upper that includes athletic design features such as the padded side panel, the perforated toe-box, and the mesh lining. By using a gorgeous range of pastel colors, the brand wants to represent that openness, peacefulness, and optimism through these new designs, featuring premium leather and gold details that make each style unique. 

If you are dying to get your hands on some of these incredible handcrafted footwear pieces with stunning designs, we are happy to announce that the full collection is now available on masongarments.com where you can take a look at these marvelous pieces and buy your favorite pair. We can assure you that you will be mesmerized by the quality, design and comfort of Mason Garment’s products!