La Fam × G-Shock GMA S2100: A fusion of streetwear and iconic timekeeping

SEPTEMBER 14, 2023 → WORDS ADRIÁN GOMIS EXPÓSITO

Amsterdam-based streetwear brand La Fam presents its inaugural watch collaboration alongside the iconic G-Shock brand. The G-Shock GMA S2100 model, born from this creative partnership, serves as a vibrant homage to the streetwear culture of the 90s, bearing the unmistakable imprint of La Fam’s experimental silhouettes and lively designs.

In a nod to the fashion history books, La Fam’s collaboration with G-Shock is a homage to the influential brands of the past, particularly Casio’s G-Shock watches, which held a pivotal role in defining the style landscape of the 2010s. This partnership not only marks a significant milestone for the burgeoning La Fam brand but also heralds the beginning of many exciting collaborations yet to come.

The G-Shock GMA S2100 model is a fusion of durability and design, showcasing La Fam’s signature style with features like the iconic phrase “We Start And End With The Fam” and the playful appearance of mascot Rico beneath the wristband. The watch doesn’t merely keep time, it makes a bold and colourful fashion statement that echoes the spirit of both brands.

This limited-stock collaboration promises to be a sought-after collector’s piece for fashion enthusiasts and watch aficionados alike. Don’t miss your chance to own a piece of streetwear history with the G-Shock × La Fam watch collaboration.