Introducing HUGO BLUE and Reinventing Denim Trends
MARCH 10, 2024 → WORDS ADRIÁN GOMIS EXPÓSITO
HUGO, the iconic fashion brand known for its contemporary flair and bold statements, is gearing up for Summer 2024 with a dynamic global campaign that introduces not only its main line but also the exciting debut of HUGO BLUE.
With denim taking centre stage alongside streetwear and gender-neutral styles, HUGO BLUE offers a relaxed yet stylish alternative, while the main line continues its focus on elevated casual wear and contemporary tailoring. Embracing the ethos of #HUGOYourWay, the brand aims to be the premium choice for the social generation of changemakers who see fashion as a means of expressing individuality.
Featuring a diverse cast including Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker, the new campaign seamlessly weaves together the narratives of both brand lines, reflecting HUGO’s growing influence in both fashion and culture. Shot by Stuart Winecoff, the campaign cleverly uses the brand’s iconic red and the new blue to visually represent the two sides of HUGO, offering a fresh perspective and inviting exploration into the brand’s evolving universe.
With the arrival of HUGO BLUE, the Summer 2024 collections promise more fashion, more attitude, and of course, more denim, showcasing the brand’s commitment to versatility and innovation in modern fashion.
Introducing
HUGO BLUE
and Reinventing Denim Trends
MARCH 10, 2024
WORDS ADRIÁN GOMIS EXPÓSITO
HUGO, the iconic fashion brand known for its contemporary flair and bold statements, is gearing up for Summer 2024 with a dynamic global campaign that introduces not only its main line but also the exciting debut of HUGO BLUE.
With denim taking centre stage alongside streetwear and gender-neutral styles, HUGO BLUE offers a relaxed yet stylish alternative, while the main line continues its focus on elevated casual wear and contemporary tailoring. Embracing the ethos of #HUGOYourWay, the brand aims to be the premium choice for the social generation of changemakers who see fashion as a means of expressing individuality.
Featuring a diverse cast including Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker, the new campaign seamlessly weaves together the narratives of both brand lines, reflecting HUGO’s growing influence in both fashion and culture. Shot by Stuart Winecoff, the campaign cleverly uses the brand’s iconic red and the new blue to visually represent the two sides of HUGO, offering a fresh perspective and inviting exploration into the brand’s evolving universe.
With the arrival of HUGO BLUE, the Summer 2024 collections promise more fashion, more attitude, and of course, more denim, showcasing the brand’s commitment to versatility and innovation in modern fashion.