H&M Glenn Martens Celebrates Its Collaboration In London And Berlin
OCTOBER 24, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO
Under the glow of two cities, London and Berlin, H&M brought together fashion’s boldest voices to celebrate the forthcoming H&M Glenn Martens collection, a collaboration that blurs the lines between couture edge and street attitude. The celebrations, held on October 22nd and 23rd, felt less like traditional fashion events and more like declarations of creative freedom.
In London, guests including Cynthia Erivo, Joe Locke, Milly Alcock, Richard E. Grant, Gabbriette, and Shygirl arrived at the historic Skinners Hall dressed in the collection’s sculptural silhouettes and denim deconstructions, each look radiating Martens’ distinctive balance of rebellion and refinement. With a surprise performance by the British pop icons Sugababes, as well as DJs including The Dare, Chloé Caillet and Kirollus, the atmosphere pulsed with anticipation, a reminder that fashion, when done right, can still surprise, still move, still provoke.
A night later in Berlin, the scene shifted to the Victoria Haus, where the collection’s essence took physical form with stellar appearances like Harriet Herbig-Matten, Toni Garrn, Caro Daur, Stefanie Giesinger and Justus Riesner. DJs Gabrielle Kwarteng, Ryan Elliott, and DJ Aya filled the vast space with a hypnotic rhythm that built toward a cinematic pause: the lights dropped, the music stopped, and LED screens illuminated the room with live footage of the collection’s unveiling. For a moment, time seemed to suspend between darkness and revelation. Then came the energy: vivid, electric, collective.
These two nights, separated by a few hundred miles and bound by the same fearless spirit, captured what the H&M Glenn Martens collaboration truly represents: fashion as an experience, an attitude, a movement. The collection lands in selected stores and online at hm.com from October 30th.
H&M Glenn Martens Celebrates Its Collaboration In London And Berlin
OCTOBER 24, 2025
WORDS ADRIÁN GOMIS EXPÓSITO
Under the glow of two cities, London and Berlin, H&M brought together fashion’s boldest voices to celebrate the forthcoming H&M Glenn Martens collection, a collaboration that blurs the lines between couture edge and street attitude. The celebrations, held on October 22nd and 23rd, felt less like traditional fashion events and more like declarations of creative freedom.
In London, guests including Cynthia Erivo, Joe Locke, Milly Alcock, Richard E. Grant, Gabbriette, and Shygirl arrived at the historic Skinners Hall dressed in the collection’s sculptural silhouettes and denim deconstructions, each look radiating Martens’ distinctive balance of rebellion and refinement. With a surprise performance by the British pop icons Sugababes, as well as DJs including The Dare, Chloé Caillet and Kirollus, the atmosphere pulsed with anticipation, a reminder that fashion, when done right, can still surprise, still move, still provoke.
A night later in Berlin, the scene shifted to the Victoria Haus, where the collection’s essence took physical form with stellar appearances like Harriet Herbig-Matten, Toni Garrn, Caro Daur, Stefanie Giesinger and Justus Riesner. DJs Gabrielle Kwarteng, Ryan Elliott, and DJ Aya filled the vast space with a hypnotic rhythm that built toward a cinematic pause: the lights dropped, the music stopped, and LED screens illuminated the room with live footage of the collection’s unveiling. For a moment, time seemed to suspend between darkness and revelation. Then came the energy: vivid, electric, collective.
These two nights, separated by a few hundred miles and bound by the same fearless spirit, captured what the H&M Glenn Martens collaboration truly represents: fashion as an experience, an attitude, a movement. The collection lands in selected stores and online at hm.com from October 30th.