HEAT launch their first mystery box of 2022 on the back of their $5 million funding round backed by Antler and LVMH Luxury Ventures.
Founded by Joe Wilkinson, HEAT is a for-Gen-Z-by-Gen-Z fashion start-up success story. Boxes go live on January 27th and are likely to sell out fast, with subsequent releases through 2022 on the last Thursday of every month.

HEAT’s disruptive model was created as a solution within the fashion eco-system to protect brand values and act as an intermediary within the market, allowing brands to re-allocate stock to a Gen-Z consumers through a mystery box model. HEAT was founded on an understanding that the fashion industry needs sustainable innovation. Ready to be part of the solution, HEAT introduced the #HEATBOX, the world's first luxury fashion mystery box. Before long, HEAT was connecting shoppers globally with some of the world's biggest brands. HEAT has already partnered with 60+ of the world’s leading luxury brands who share its vision for a sustainable, eco-friendly future including Off-White, Palm Angels, Amiri, Billionaire Boys Club and Casablanca.

HEAT currently hosts an active 600k+ Gen-Z community. Since launch, HEAT has sold over 20,000 luxury mystery boxes, and more than 100,000 individual units of stock.