Free
An immersion behind the fashion scene, from fustration to freedom.
Images bombard us now more than ever in print and digital. There is a danger in communicating only with images; we define ourselves by them - and do so without a real awareness of the back story. Unfortunately, this triggers a lot of unhappiness. There’s a lot of progress to be made about the casting which is not enough representative of the audience and the models should be free to be themselves.
Synopsis: Seven models arrive on photoshoot. As on any fashion shoots, they feel forced to remove what make them special. They are forced to act like they are not used to do, forced to be someone else or to hide themselves... they start to feel bored and oppressed...
Free, a short film directed by Kimdary, intervenes to express Freedom in all its forms: free to express yourself, free to move, free to choose your sexual orientation, free not to hide your religion, free to be yourself by not changing your appearance for the others, and free to love.
To convey the message, Kimdary didn’t give any place to any hasard and wanted the icons to wear jeans material and denim. As a matter of fact, jeans and denim historically represent independance, resistance, unity and solidarity for ages. First challenge: will brands accept to fight against the frozen beauty image? Finally, well surrounded by good partners, including the French wardrobe stylist Garlone Jadoul, the mission was accomplished: luxury brands as for example Versace, Fendi, Celine, Diesel, Acne Studios, Tory Burch, Polite Worldwide... and other brands took part of the message.
Then came the second challenge: «I had the volunty to make an authentic film and so the cast was one of the biggest challenge: finding fashion models who agreed to fully show themselves without the fear to «shock» the audience and the brands. Indeed for them, contrary to actors, the range of emotions is even more restricted than it is for other people as they “represent” brands... because brands has their clean image». The casting director Manon Sassy Williams fully responded to the challenge: Rhavi and Liam are an authentic couple in real life and Najma Ahmed wears the hijab in real life too. «Najma is a swedish model who’s been found the day before the shoot. We actually didn’t find any authentic model wearing the hijab in France, as if in France, they were not accepted. All the difficulties we had to cope with for the casting prove once again that this film has its place to convey the message and that there is still a problem regarding the lack of diversity and openmindedness in the fashion industry.
Nice story: the director couldn’t imagine this film without a good music. So she called Sacrés Coeurs, a French group with whom she worked closely for two months to create an original music to emphasize the message and the spirit of the film. The original music which title wears the same name as the short film, Free, will finally end up in their new album, coming soon.
WRITER, DIRECTION, EDITION & CREATIVE DIRECTION KIMDARY
PRODUCTION & POST-PRODUCTION DUST FILMS
ASSOCIATE PRODUCERS VICTOR SIMONNET, CAMILLE SALVAN, ANTOINE GUIBERT
EXECUTIVE PRODUCTION KIMDARY
DOP & HEAD OPERATOR CAMILLE SALVAN
16MM FILM OPERATOR ANTOINE GUIBERT
GAFFER HUGO DEROO
1ST ASSISTANT DIRECTION FÉLICIE ATOHOUN
COLORIST FRANÇOIS MIENS
STYLING GARLONE JADOUL
STYLING ASSISTANT COLYNE CHOUVET
CASTING DIRECTION MANON SASSY
HAIR ATSUSHI YOSHIDA
MAKE-UP SWAN ARNAUD, VIRGINIE DESFONTAINES, LOU BOIDIN
SET DESIGN GARLONE JADOUL, KIMDARY
STAGE MANAGER MICHAEL CHEREAU
ASSISTANT FLAVIEN SEGALINI
MUSIC SACRÉS COEURS
SOUND DESIGN BANDE DE SON
MODELS LIAM MARQUANT FROM ELITE MODELS, MAE LAPRES FROM PREMIUM MODELS, MUTEKI RENA FROM CITY MODELS, ABIGAELLE NOBRE, RHAVI, NAJMA AHMED FROM METROPOLITAN MODELS GROUP, MATTÉO PIERRE MASSON FROM M MANAGEMENT MODELS
CLOTHES CELINE, VERSACE, FENDI, ACNE STUDIOS, TORY BURCH, DIESEL, LEVI’S BY VANILLE VERLÖES, BIRKENSTOCK, LOUIS GABRIEL NOUCHI, MARA PARIS, ZAG BIJOUX, ANICET, PERRINE TAVERNITI, FILIPE AUGUSTO, 8IGB COMMUNITY CLOTHING, EMEERREE, ROSE GARDÉE, AGATHE LEROY, ANTHONY FORNASARI, ALMAROW, JULIA BARTSCH, AGL, PETER SPOSITO STUDIO, SKUA STUDIO, PARIS TEXAS, IMMINENT FANTASMA, MARRKNULL, POLITE WORLDWIDE
Free
An immersion behind the fashion scene, from fustration to freedom.
Images bombard us now more than ever in print and digital. There is a danger in communicating only with images; we define ourselves by them - and do so without a real awareness of the back story. Unfortunately, this triggers a lot of unhappiness. There’s a lot of progress to be made about the casting which is not enough representative of the audience and the models should be free to be themselves.
Synopsis: Seven models arrive on photoshoot. As on any fashion shoots, they feel forced to remove what make them special. They are forced to act like they are not used to do, forced to be someone else or to hide themselves... they start to feel bored and oppressed...
Free, a short film directed by Kimdary, intervenes to express Freedom in all its forms: free to express yourself, free to move, free to choose your sexual orientation, free not to hide your religion, free to be yourself by not changing your appearance for the others, and free to love.
To convey the message, Kimdary didn’t give any place to any hasard and wanted the icons to wear jeans material and denim. As a matter of fact, jeans and denim historically represent independance, resistance, unity and solidarity for ages. First challenge: will brands accept to fight against the frozen beauty image? Finally, well surrounded by good partners, including the French wardrobe stylist Garlone Jadoul, the mission was accomplished: luxury brands as for example Versace, Fendi, Celine, Diesel, Acne Studios, Tory Burch, Polite Worldwide... and other brands took part of the message.
Then came the second challenge: «I had the volunty to make an authentic film and so the cast was one of the biggest challenge: finding fashion models who agreed to fully show themselves without the fear to «shock» the audience and the brands. Indeed for them, contrary to actors, the range of emotions is even more restricted than it is for other people as they “represent” brands... because brands has their clean image». The casting director Manon Sassy Williams fully responded to the challenge: Rhavi and Liam are an authentic couple in real life and Najma Ahmed wears the hijab in real life too. «Najma is a swedish model who’s been found the day before the shoot. We actually didn’t find any authentic model wearing the hijab in France, as if in France, they were not accepted. All the difficulties we had to cope with for the casting prove once again that this film has its place to convey the message and that there is still a problem regarding the lack of diversity and openmindedness in the fashion industry.
Nice story: the director couldn’t imagine this film without a good music. So she called Sacrés Coeurs, a French group with whom she worked closely for two months to create an original music to emphasize the message and the spirit of the film. The original music which title wears the same name as the short film, Free, will finally end up in their new album, coming soon.
WRITER, DIRECTION, EDITION & CREATIVE DIRECTION KIMDARY
PRODUCTION & POST-PRODUCTION DUST FILMS
ASSOCIATE PRODUCERS VICTOR SIMONNET, CAMILLE SALVAN, ANTOINE GUIBERT
EXECUTIVE PRODUCTION KIMDARY
DOP & HEAD OPERATOR CAMILLE SALVAN
16MM FILM OPERATOR ANTOINE GUIBERT
GAFFER HUGO DEROO
1ST ASSISTANT DIRECTION FÉLICIE ATOHOUN
COLORIST FRANÇOIS MIENS
STYLING GARLONE JADOUL
STYLING ASSISTANT COLYNE CHOUVET
CASTING DIRECTION MANON SASSY
HAIR ATSUSHI YOSHIDA
MAKE-UP SWAN ARNAUD, VIRGINIE DESFONTAINES, LOU BOIDIN
SET DESIGN GARLONE JADOUL, KIMDARY
STAGE MANAGER MICHAEL CHEREAU
ASSISTANT FLAVIEN SEGALINI
MUSIC SACRÉS COEURS
SOUND DESIGN BANDE DE SON
MODELS LIAM MARQUANT FROM ELITE MODELS, MAE LAPRES FROM PREMIUM MODELS, MUTEKI RENA FROM CITY MODELS, ABIGAELLE NOBRE, RHAVI, NAJMA AHMED FROM METROPOLITAN MODELS GROUP, MATTÉO PIERRE MASSON FROM M MANAGEMENT MODELS
CLOTHES CELINE, VERSACE, FENDI, ACNE STUDIOS, TORY BURCH, DIESEL, LEVI’S BY VANILLE VERLÖES, BIRKENSTOCK, LOUIS GABRIEL NOUCHI, MARA PARIS, ZAG BIJOUX, ANICET, PERRINE TAVERNITI, FILIPE AUGUSTO, 8IGB COMMUNITY CLOTHING, EMEERREE, ROSE GARDÉE, AGATHE LEROY, ANTHONY FORNASARI, ALMAROW, JULIA BARTSCH, AGL, PETER SPOSITO STUDIO, SKUA STUDIO, PARIS TEXAS, IMMINENT FANTASMA, MARRKNULL, POLITE WORLDWIDE
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