Desigual presents the Spring/Summer 2025 collection with a stunning fashion show in Barcelona
JUNE 19, 2024 → WORDS ADRIÁN GOMIS EXPÓSITO
Desigual unveiled its latest Spring/Summer 2025 collection named “Reflections” with a dazzling fashion show on June 6th in its hometown, Barcelona. The event, attended by over 400 prominent figures, was held at the city’s port. This show marked a significant milestone in Desigual’s ongoing rebranding journey, celebrating the brand’s 40-year history with a blend of creativity, innovation, and joy. The meticulously designed runway, adorned with mirrors reflecting the sunset over the Mediterranean, was a visual homage to Desigual’s past, present, and future.
The “Reflections” collection, styled under the creative direction of Helena Tejedor, reinterprets pieces from Desigual’s archives, infusing them with a fresh, contemporary vibe. Inspired by the Mediterranean, 90s and 2000s fashion, and the essence of Barcelona, the collection features versatile looks with surf-inspired details, bold accessories, and reflective elements. Supermodels like Amelia Gray and Hari Nef showcased these designs, epitomizing the brand’s core values of joy, creativity, and innovation. The event concluded with an exclusive rooftop party at Desigual’s headquarters, encapsulating the vibrant spirit of the brand and its deep connection to Barcelona.
Desigual presents the Spring/Summer 2025 collection with a stunning fashion show in Barcelona
JUNE 19, 2024
WORDS ADRIÁN GOMIS EXPÓSITO
Desigual unveiled its latest Spring/Summer 2025 collection named “Reflections” with a dazzling fashion show on June 6th in its hometown, Barcelona. The event, attended by over 400 prominent figures, was held at the city’s port. This show marked a significant milestone in Desigual’s ongoing rebranding journey, celebrating the brand’s 40-year history with a blend of creativity, innovation, and joy. The meticulously designed runway, adorned with mirrors reflecting the sunset over the Mediterranean, was a visual homage to Desigual’s past, present, and future.
The “Reflections” collection, styled under the creative direction of Helena Tejedor, reinterprets pieces from Desigual’s archives, infusing them with a fresh, contemporary vibe. Inspired by the Mediterranean, 90s and 2000s fashion, and the essence of Barcelona, the collection features versatile looks with surf-inspired details, bold accessories, and reflective elements. Supermodels like Amelia Gray and Hari Nef showcased these designs, epitomizing the brand’s core values of joy, creativity, and innovation. The event concluded with an exclusive rooftop party at Desigual’s headquarters, encapsulating the vibrant spirit of the brand and its deep connection to Barcelona.