CDLP Spring/Summer 2024 Campaign

MAY 6, 2024 → WORDS ADRIÁN GOMIS EXPÓSITO

Founded in 2016 by Christian Larson and Andreas Palm with the mission to revolutionize men’s underwear, CDLP, the design house of luxury essentials for men and women, stands as a beacon of innovation, redefining boundaries of style and functionality. Today, the brand’s offerings extend beyond underwear to encompass a range of essentials, including socks, T-shirts, swimwear, home wear, and pool wear for both genders. Developed with innovation in Sweden and consciously constructed in Europe using future-oriented materials, CDLP’s products embody quality and forward-thinking design.

Known for its minimal yet highly attractive designs, these features are perfectly showcased in the latest campaign drop for the Spring/Summer 2024 season, a captivating story created in collaboration with renowned cinematographer Leco Moura, capturing the spirit of Rio de Janeiro with mesmerizing brilliance. The images, presented as postcards between friends, offer a visual ode to the city’s energy and charm.

The collection itself introduces a fusion of sophistication and ease for men, with soft tailoring featuring generous cuts and relaxed structures. Crafted from a luxurious Surah Twill blend, garments exude understated elegance while offering unparalleled comfort. Swimwear takes on a new dimension with innovative dyeing processes, showcasing lightweight recycled nylon and striking patterns, without forgetting the aesthetically pleasing plain tones. The Swim Tanga Brief for men is designed with a low waist, high leg-opening, and snug fit that favours the wearer’s comfort and appearance. 

For women, a capsule of interchangeable classic sports-inspired separates in Black and Panna Cotta, complemented by a one-piece in Black and Poppy Red, redefines swimwear essentials. These designs offer versatility and practicality, seamlessly blending timeless elegance with double-layer construction and delicate details. From the understated simplicity of the Triangle Bikini Top and Tanga Bikini Briefs to the moderate allure of the Racer Bikini Top and Racer Back Swimsuit, each piece offers a unique expression of style and sophistication.

Clean lines and precise tailoring define both men’s and women’s collections, reflecting the effortless sophistication synonymous with CDLP. As the campaign unfolds, it invites us to embrace the joyous spirit of summer in one of the world’s most dynamic cities while embodying the brand’s ethos of design-focused and innovative essentials. 

Delight your eyes with this captivating campaign, and don’t forget to secure your favourite pieces on CDLP’s website, ensuring you embody the spirit of summer with their meticulously crafted essentials.