Birth of a new age
香江五月
A new generation of Gen Zs and Millennials is steadily evolving in Southeast Asia in the past decade. They represent the new wave of creatives who are plugged into youth culture, bringing a new perspective and voice to the creative industries. They no longer rely on Western influence to define how they express themselves as individuals. They don’t shy away from identity, sexuality, freedom to express. They are ready to conquer the world.
Being part of the movement, we want to tell our own authentic stories through this series of photography. We want to show our true colours. We are future workers, consumers, voters, and leaders. We are the birth of a new age.
PHOTOGRAPHY FEICIEN FENG
CREATIVE DIRECTION FEICIEN FENG, LO YUK CHI
ART DIRECTION HALEY LAI, LO YUK CHI
FASHION HALEY LAI
MODELS TIAN YI FROM MODELONEHK, MARCO
HAIR & MAKE-UP CATHY ZHANG
PHOTOGRAPHY ASSISTANT CONI LEUNG
ART DIRECTION ASSISTANT KLINTON KWUN
FASHION ASSISTANT NICK LO
HAIR & MAKE-UP ASSISTANT CAT YEONG
Birth of a new age 香江五月
A new generation of Gen Zs and Millennials is steadily evolving in Southeast Asia in the past decade. They represent the new wave of creatives who are plugged into youth culture, bringing a new perspective and voice to the creative industries. They no longer rely on Western influence to define how they express themselves as individuals. They don’t shy away from identity, sexuality, freedom to express. They are ready to conquer the world.
Being part of the movement, we want to tell our own authentic stories through this series of photography. We want to show our true colours. We are future workers, consumers, voters, and leaders. We are the birth of a new age.
PHOTOGRAPHY FEICIEN FENG
CREATIVE DIRECTION FEICIEN FENG, LO YUK CHI
ART DIRECTION HALEY LAI, LO YUK CHI
FASHION HALEY LAI
MODELS TIAN YI FROM MODELONEHK, MARCO
HAIR & MAKE-UP CATHY ZHANG
PHOTOGRAPHY ASSISTANT CONI LEUNG
ART DIRECTION ASSISTANT KLINTON KWUN
FASHION ASSISTANT NICK LO
HAIR & MAKE-UP ASSISTANT CAT YEONG