Amsterdam Fashion Week:
4 Talents in Focus

SEPTEMBER 10, 2024 → WORDS BENJAMIN SCHIFFER

Amsterdam Fashion Week: 4 Talents in Focus

SEPTEMBER 10, 2024
WORDS BENJAMIN SCHIFFER

The fashion weeks in New York, London, Milan, and Paris often exude an elitist aura, lacking accessibility and innovation. However, Amsterdam Fashion Week, led by seasoned fashion entrepreneur Danie Bless, stands out for its commitment to diversity, circularity, and collaboration. Bless emphasizes sustainability and circularity as fundamental pillars of the event, showcasing a blend of established and emerging brands. As Sicky delves into the Dutch capital’s fashion scene, we explore four captivating talents that are reshaping the industry.

© ANDREA VENTURINI

WANDLER

In an era where fashion shows are predominantly viewed through screens, Wandler aimed to reignite the sensory experience of fashion. Collaborating with artist Ward Strootman, their presentation encouraged guests to pause, reflect, and engage with their senses. By intertwining art, scent, and sight, Wandler’s immersive showcase sparked introspection and reconnection, inviting attendees to explore the Fall/Winter 2024 collection in a unique and thought-provoking manner.

© PETER STIGTER

MAX ZARA STERCK

Max Zara Sterck’s SS25 collection pays homage to the goddess Kali, symbolizing strength and transformation. Drawing inspiration from the goddess of death and rebirth, Sterck’s collection embodies craftsmanship and freedom of expression. Through a collaboration with the National Opera & Ballet Amsterdam, Sterck merges dance and design to evoke the intensity and beauty of Kali’s essence, emphasizing emotional connection and movement in her creations.

© IRIS OOMS

MARTAN

MARTAN, a pioneer in circular fashion, transformed the iconic Westergas building for their ‘Tempest Tides’ collection, crafted from upcycled luxury hotel linen. Inspired by nautical elements, the SS’25 collection navigates international waters with sharp lines and maritime motifs. Embracing stormy hues and sustainable practices, MARTAN’s show decor, music, and design ethos underscore their commitment to sustainability and innovation in the fashion industry.

© PR

ATELIER RESERVÉ

Atelier Reservé, in collaboration with Fresh ‘n Rebel, showcases the synergy between fashion and sound in a vibrant and eclectic performance. Championing circularity and bold color palettes, Atelier Reservé presents ‘The Essence of Circularity’, featuring upcycled fabrics and unisex designs. The collection, complemented by Fresh ‘n Rebel’s Clam Ace headphones, celebrates personal expression through innovative design and harmonious integration of fashion and sound.