AETHERIUM: Ask & Embla’s Neo-Future Jewelry Collection

AUGUST 7, 2024
WORDS ADRIÁN GOMIS EXPÓSITO

Known for their aesthetic realms of Gothica, Mythology, and Ethnology, alternative jewelry brand Ask & Embla now presents a new campaign alongside their latest AETHERIUM collection.

Inspired by an alt-universe where humanity and technology are hyper-intertwined, AETHERIUM arises with a cyberpunk-coded DNA. In this aether world where human and machine coexist, jewelry is seen not merely as an adornment, but as an extension of the body. This concept explores how humans and technology interact to harness one’s evolutionary potential, allowing them to augment their reality with the future of adornment. Through this campaign, Ask & Embla reflects on the cyclical relationship between God, humans and artificial intelligence.

Designed under Ask & Embla’s ethos of limitless self-expression, the AETHERIUM collection emphasizes the duality of reversible designs and interchangeable modules to allow multi-wear functionalities. Futuristic hardware elements like mechanical bolts and custom chain links are embedded within cybernetic components alongside natural crystal inclusions with quartz, amethyst, and onyx. Mixed metals of 925 sterling silver, 14-karat gold and rhodium plating, and stainless steel, merge these elements to create such mystic pieces.

Ask & Embla’s gothic iconography also makes an appearance in this collection, teleporting crucifixes and sacred hearts into the aether universe. This preservation of religious symbology bridges timelines in the ever-evolving continuum, anchoring the essence of human identity in the pursuit of advancement.

The AETHERIUM collection is now available exclusively at www.askandembla.net.