Alpha Industries Takes Ultra Violet To Higher Grounds

AUGUST 31, 2026 → WORDS ADRIÁN GOMIS EXPÓSITO

Alpha Industries takes its Ultra Violet universe to the Austrian Alps, using altitude, light and perspective as the backdrop for a collection shaped by atmosphere rather than action. Shot against expansive mountain landscapes, the campaign explores how elevation can shift perception, with changing light revealing the textures, materials and construction at the heart of the collection. Clean silhouettes and restrained colourways allow the details to take centre stage, while Alpha’s signature flight-jacket vocabulary is reworked through a distinctly elevated lens.

At the core of the collection is the new CWU-45/P Base, extending the Ultra Violet language established by the MA-1 Base Flight Jacket into Alpha’s signature high-end flight nylon. The CWU-45/P Camo Embroidery introduces tonal camouflage revealed through movement and light, while the CWU-45/P Base Camo debuts the Snowdrift Woodland Camo. Elsewhere, the CWU-36/P Leather brings the silhouette into smooth black leather, the CWU-9/P Quilted Jacket offers a lighter layer in Black, Silver Blue and Vintage Green, and the B-15 Leather pairs leather with a natural shearling collar. Alongside returning icons including the MA-1 Base and N-2B Base, the collection is completed by hoodies, T-shirts, vests, cargo pants and bags.

Ultra Violet is available at Alpha Industries’ website, its Frankfurt store and selected retailers across Europe.