H&M Glenn Martens Collection

OCTOBER 17, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

H&M unveils its highly anticipated collaboration with Belgian designer Glenn Martens, a visionary known for redefining the boundaries of contemporary fashion. The partnership marks a bold step toward making avant-garde design accessible to a wider audience, merging Martens’s experimental aesthetic with H&M’s commitment to affordability and inclusivity. Known for his architectural tailoring and sculptural silhouettes, Martens brings his distinct creative language, seen in his work for Y/Project and Diesel, into this new collaboration. The collection features never-before-seen creations that capture his signature fusion of structure, texture, and form, allowing fashion enthusiasts worldwide to experience his unique vision at a global scale.

The H&M Glenn Martens collection showcases an eclectic mix of womenswear, menswear, unisex pieces, and accessories, each embodying the designer’s fearless approach to modern style. From reimagined tailoring to experimental denim and statement outerwear, the line invites wearers to express individuality while celebrating craftsmanship and versatility. Every piece highlights Martens’s drive to democratize fashion, bridging the gap between luxury aesthetics and everyday wear. Launching on October 30 in selected stores and online at hm.com, the collaboration continues H&M’s legacy of groundbreaking partnerships that merge high-concept design with accessibility.

Accompanying the launch is a striking campaign that encapsulates the essence of Martens’s creative world: bold, inclusive, and unafraid to challenge conventions. Shot through a cinematic lens, the visuals explore contrasts between urban grit and refined elegance, echoing the designer’s belief that beauty exists in tension. Models of diverse backgrounds embody the spirit of individuality that defines both H&M and Martens’s work, transforming the campaign into a visual manifesto for contemporary fashion. With its raw energy and visionary aesthetic, the campaign celebrates a new era of creativity and accessibility, inviting everyone to step into Martens’s universe.