New Amsterdam Surf Association Unveils Spring/Summer 2025 Collection

APRIL 17, 2025 → WORDS ADRIÁN GOMIS EXPÓSITO

Amsterdam-based label New Amsterdam Surf Association continues to challenge conventional notions of surfwear with the launch of its Spring/Summer 2025 collection, a love letter to the relentless, often unglamorous reality of surfing in the Netherlands. Where most surf cultures are born in sun and swell, here it begins with sheer dedication: stormy skies, cold winds, and unpredictable waves are the norm. It’s not about chasing perfection, it’s about showing up anyway. The collection reflects this grit with utilitarian silhouettes, muted coastal tones, and functional pieces that blur the line between city and sea, a uniform for those who surf not because it’s easy, but because it’s necessary.

Inspired by those transitional moments —music playing as the city turns to coastline, wetsuits swapped for denim in sandy parking lots, post-surf beers with dripping hair and sunburnt cheeks— the Spring/Summer 2025 collection captures the movement, light, and raw freedom of a Dutch summer. It’s a visual diary of golden-hour coastlines and gritty backseat outfit changes, of dune grass swaying and conversations about where the night will lead. New Amsterdam Surf Association once again merges form and feeling, offering a collection that feels as lived-in and honest as the subculture it celebrates.