Severa Flor
Visual essay that pays homage to the expression -Severa flor- (being such a flower - or - too flowerlike), this term is commonly used in Colombia to refer to men who have a delicate behavior or gestures.
This photographic series is based on a dedication to Colombian mothers who have defended the gender diversity of their children and encouraged their kids to be free without the presupposed restrictions of heteronormativity.
-Severa flor- talks about the complicity between the maternal figure and the upbringing of queer children in the territory, it starts from a concept that addresses the complexity of matriarchy in a family nucleus that goes outside the norm and defends the existence of diverse people. It also highlights the importance of clothing and hair as a constant source of inspiration in the construction of femininity in Colombia.
“We pursue a dual femininity and I learned this from my mother, an extremely feminine woman within the parameters of her context, but strong and brave to face the hostility of the environment around her. My mother received different types of violence for defending my identity, she has been the greatest reference in my life and the woman I have always dreamed of being.”
ART DIRECTION & SET DESIGN JHONSON CAMILO
PHOTOGRAPHY DANIELA SALERNO RUIZ
STYLING BEATRIZ SEGURA
MODELS AKOLDE FROM TREND MODEL MANAGEMENT, ARNAU FROM BLOW MODELS, LARI FROM UNO MODELS
MAKE-UP SHARON SOE
WIG DESIGNER MISS DIABLA
PHOTOGRAPHY ASSISTANT JULIA GODOY
ART DEPARTMENT BEATRIZ ROSSI
CLOTHES ROBERTO CAVALLI, SANDRO PARIS, ED HARDY, THE ARTELIER, ALEX CABRERO, MARITHÉ + FRANÇOIS GIRBAUD, REPLAY, DSQUARED2, DIESEL, ZOE OMS, TEMPLAT, PRETTY BALLERINAS, GUCCI, ADOLFO DOMINGUEZ
Severa Flor
Visual essay that pays homage to the expression -Severa flor- (being such a flower - or - too flowerlike), this term is commonly used in Colombia to refer to men who have a delicate behavior or gestures.
This photographic series is based on a dedication to Colombian mothers who have defended the gender diversity of their children and encouraged their kids to be free without the presupposed restrictions of heteronormativity.
-Severa flor- talks about the complicity between the maternal figure and the upbringing of queer children in the territory, it starts from a concept that addresses the complexity of matriarchy in a family nucleus that goes outside the norm and defends the existence of diverse people. It also highlights the importance of clothing and hair as a constant source of inspiration in the construction of femininity in Colombia.
“We pursue a dual femininity and I learned this from my mother, an extremely feminine woman within the parameters of her context, but strong and brave to face the hostility of the environment around her. My mother received different types of violence for defending my identity, she has been the greatest reference in my life and the woman I have always dreamed of being.”
ART DIRECTION & SET DESIGN JHONSON CAMILO
PHOTOGRAPHY DANIELA SALERNO RUIZ
STYLING BEATRIZ SEGURA
MODELS AKOLDE FROM TREND MODEL MANAGEMENT,
ARNAU FROM BLOW MODELS,
LARI FROM UNO MODELS
MAKE-UP SHARON SOE
WIG DESIGNER MISS DIABLA
PHOTOGRAPHY ASSISTANT JULIA GODOY
ART DEPARTMENT BEATRIZ ROSSI
CLOTHES ROBERTO CAVALLI, SANDRO PARIS, ED HARDY,
THE ARTELIER, ALEX CABRERO, MARITHÉ + FRANÇOIS GIRBAUD, REPLAY, DSQUARED2, DIESEL, ZOE OMS, TEMPLAT, PRETTY BALLERINAS, GUCCI, ADOLFO DOMINGUEZ