Red September Spring/Summer 2024 “Therapy”

SEPTEMBER 26, 2023 → WORDS ADRIÁN GOMIS EXPÓSITO

Fashion serves as a reflection of our inner world, a canvas for the age-old battle between light and dark that wages within us. Red September’s Men’s Spring/Summer 2024 collection, crafted by creative director Olga Vasyukova, boldly explores this concept, turning fashion into a therapist for our souls. Denim, which has long become the hallmark of the brand, takes centre stage, with ripped jackets and low-rise jeans symbolising the trials we endure. Acid stains and muted colours subtly whisper the complexities of our emotions.

The women’s collection features meditative cutouts on A-line skirts and bomber jackets as tangible metaphors for self-discovery. However, it’s the pleated shirt that steals the show, embodying the essence of therapy itself—a gentle reminder to breathe deeply. As these transformative designs debut at the Boon showroom in Paris during Men’s Paris Fashion Week, they beckon us to embrace fashion’s therapeutic potential. In a world where the lines blur between self-expression and healing, Red September’s Spring/Summer 2024 collection offers a poignant message: “Did it help you? Then I need it too!”.