Launched in 1979, sloggi has long been the best-selling briefs brand in Europe, offering today unparalleled comfort in a very varied range of intimate apparel for women and men. The brand, which focuses on bringing comfort to people’s everyday lives by creating the world’s most wearable and innovative bodywear, partners with 032cReadytowear, a brand of women’s, men’s, and unisex clothing designed by creative director Maria Koch.
Together, they bring the 032c WORKSHOP × sloggi collection for the Fall/Winter 2022 season following their previous collaboration earlier this year for the final run. The limited collection, which is meant to become the new sense of style and comfort, is designed by 032c Creative Director Maria Koch, who focused on essential, elevated basics that embody the sloggi ethos of comfort and innovation. The following adage sums up the essence of this collection: “Limit everything to the bare essentials. But don’t remove the poetry.”
The range of colors used for the garments is inspired by nature, combining beautiful tones with smooth and high-quality fabrics in silhouettes for all body types. The collaboration incorporates clean cotton trims that give shape, and other garments in the collection like orthogonal sweatshirts, T-shirts, a turtleneck, a hoodie, and wide and tighter sweatpants are cut to fit cozily. In addition, each garment features a reflective embroidered logo of the collaboration and a woven label.
“At sloggi, we have always been obsessed with comfort. When loungewear became the working-from-home standard, the world suddenly came around to our way of thinking - and now that they’ve tried comfort, they don’t want to give it up. Maria and her team at 032c are as obsessed with culture as we are with comfort, and we couldn’t be happier to work with the talented team at 032c to bring our two worlds together”, states Paul Gautier, Head of Brands at sloggi’s head company Triumph Group.
The 032c WORKSHOP × sloggi FW22 collection is now available on sloggi.com and in pop-up stores opened worldwide on the occasion of the launch.