— FASHION — NEWS
adidas Forum 84 Hi by SVD
The retailer has partnered with adidas to launch an exclusive version of the silhouette and make visible culture and the performing arts, an industry that has been paralyzed for almost a year.
Known for its original and innovative design, the adidas Forum left no one indifferent on and off the pitch when it was first launched in 1984, creating a lasting legacy in basketball and becoming a status symbol, among the pioneering creators of cultural trends. The SVD adidas Forum 84 Hi silhouette is built on the heritage of the silhouette and incorporates elevated design details featuring materials such as premium leather and textured suede, accented through an off-white, dark blue and gray color palette.
Accompanied by custom packaging made especially for the launch, only 300 pairs will be available worldwide. The release also includes a certification card containing the silhouette's unique serial number –exclusive to the owner– along with an interactive QR code, which allows you to access and explore the world of SVD Forum, inspired by Brooklyn's underground club parties of the 80s and creative communities around the world.
Besides sun and sand, SVD's flagship city, Barcelona, is known for its diverse cultureand lively nightlife. It is a unique hub for many creative communities such as The Voodoo Club of Wekaforé Jibril, a group that discovers the present and future of the African avant - garde music to the Mediterranean metropolis.
Through SVD's adidas Forum 84 Hi launch, the retailer will support projects by local artists and creators, such as The Voodoo Club, with the aim of helping revitalize Barcelona's creative industry, which has been affected this year by harsh restrictions.
For a chance to win one of the pairs from this exclusive release, customers can register through the SVD website with a €3 donation in a special raffle that will take place from December 10 to 18.
All proceeds will go to The Voodoo Dance Club, a project launched by Makuriya Camara and The Voodoo Club, with the aim of creating a meeting point for all the dancers in the city of Barcelona, developing workshops or programs mentoring and management, as well as helping create and find work for the creative youth of the city.
CREATIVE DIRECTION & PRODUCTION ESTUDIO NOVENTA Y CUATRO DIRECTION GUILLEM CRUELLS PRODUCTION GERARD ROJAS PDO MARTÍ HERRERA MUSIC & SOUND DESIGN THOM PRINGLE ADDITIONAL TRACK SPIRIT DISCO FT. LA JOYA BEATS "FEEL ALL RIGHT" COLORIST LITA BOSCH FOCUS PULLER / 1ST AD ALEX ORIACH ASSISTANT MIGUEL SOLER RUNNER ERNEST ADALID CAMERA SUPPLIER NAPALM RENTALS SCANNED & PROCESSED CINELAB LONDON PHOTOGRAPHY SOL BELA CASTING THE VOODOO CLUB NARRATOR WEKAFORÉ JIBRIL
— FASHION — NEWS
adidas Forum 84 Hi by SVD
The retailer has partnered with adidas to launch an exclusive version of the silhouette and make visible culture and the performing arts, an industry that has been paralyzed for almost a year.
Known for its original and innovative design, the adidas Forum left no one indifferent on and off the pitch when it was first launched in 1984, creating a lasting legacy in basketball and becoming a status symbol, among the pioneering creators of cultural trends. The SVD adidas Forum 84 Hi silhouette is built on the heritage of the silhouette and incorporates elevated design details featuring materials such as premium leather and textured suede, accented through an off-white, dark blue and gray color palette.
Accompanied by custom packaging made especially for the launch, only 300 pairs will be available worldwide. The release also includes a certification card containing the silhouette's unique serial number –exclusive to the owner– along with an interactive QR code, which allows you to access and explore the world of SVD Forum, inspired by Brooklyn's underground club parties of the 80s and creative communities around the world.
Besides sun and sand, SVD's flagship city, Barcelona, is known for its diverse cultureand lively nightlife. It is a unique hub for many creative communities such as The Voodoo Club of Wekaforé Jibril, a group that discovers the present and future of the African avant - garde music to the Mediterranean metropolis.
Through SVD's adidas Forum 84 Hi launch, the retailer will support projects by local artists and creators, such as The Voodoo Club, with the aim of helping revitalize Barcelona's creative industry, which has been affected this year by harsh restrictions.
For a chance to win one of the pairs from this exclusive release, customers can register through the SVD website with a €3 donation in a special raffle that will take place from December 10 to 18.
All proceeds will go to The Voodoo Dance Club, a project launched by Makuriya Camara and The Voodoo Club, with the aim of creating a meeting point for all the dancers in the city of Barcelona, developing workshops or programs mentoring and management, as well as helping create and find work for the creative youth of the city.
CREATIVE DIRECTION & PRODUCTION ESTUDIO NOVENTA Y CUATRO DIRECTION GUILLEM CRUELLS PRODUCTION GERARD ROJAS PDO MARTÍ HERRERA MUSIC & SOUND DESIGN THOM PRINGLE ADDITIONAL TRACK SPIRIT DISCO FT. LA JOYA BEATS "FEEL ALL RIGHT" COLORIST LITA BOSCH FOCUS PULLER / 1ST AD ALEX ORIACH ASSISTANT MIGUEL SOLER RUNNER ERNEST ADALID CAMERA SUPPLIER NAPALM RENTALS SCANNED & PROCESSED CINELAB LONDON PHOTOGRAPHY SOL BELA CASTING THE VOODOO CLUB NARRATOR WEKAFORÉ JIBRIL