Founded by creative director Kenny Kamba in 2018 and headquartered in Copenhagen, 1999 THE STUDIO embraces and reintroduces the beauty in the underappreciated by challenging the modern way of thinking about fashion.

For the Spring/Summer 2024 season, the brand presents its latest collection named “Digital Presence”, which delves into a captivating journey regarding how our digital existence interacts with the physical world. This presentation offers a unique perspective on how technology influences our identities and relationships. It covers various aspects, from how the Internet has transformed time management and availability to the establishment of new digital social norms, as well as the impact of the digital world on privacy, among other factors.

To effectively portray this intricate and extensive theme, 1999 THE STUDIO has placed a strong focus on overarching multifunctionality. This approach infuses pre-designed individuality into each piece of their Spring/Summer 2024 collection. Every item is meticulously crafted and designed to evoke empowerment, featuring sharp silhouettes that command a strong visual presence for the individual wearer. The incorporation of graphics and texts in the designs aims to recreate a digital atmosphere, enabling the wearer to make a statement in any environment they enter.

Embark on an immersive journey into the digital narrative of 1999 THE STUDIO’s “Digital Presence” collection by visiting 1999thestudio.com. Discover how this collection redefines the convergence of technology and style, offering an avant-garde perspective on our contemporary existence.